The Challenge for Cava
Two ex-models, with a growing business in the crowded high end PR world are facing some big challenges as they seek to grow their business. They started as a staffing agency and have deliberately cultivated the 'Cava' brand in lots of clever ways. It has taken time and money to get where they are. But, they want to grow the business and this could mean borrowing. At the start of the programme, they haven't pitched up to their bank manager.
The Old Hand
This week's 'Old Hand' is Anna St Clair, the woman behind the Ceramic Experience. Her expertise was to build a business from a good idea and she now franchises the Ceramic Experience. Her advice, from her own experience, is unexpected and pertinent to the Cava's team.
